About
About Pitch2Frame
Pitch2Frame is a proud UK-based brand, built on one simple belief: football should be accessible to everyone - whether you’re playing, cheering from the stands, or supporting from home. I focus on creating high‑quality, affordable football-inspired merchandise that brings fans together from all over the world.
By 2025, my products had reached over 722 cities across 52 countries, and that global connection still inspires me every day. I’ve always been committed to offering the best quality at the best prices, and that dedication is what sets Pitch2Frame apart. I’m incredibly proud of the reputation the brand has earned and the community that’s grown around it.
The Journey So Far
Pitch2Frame began in 2017, originally under the name DigitalsbyJe555. It all started with a simple moment: I wanted to create a football-themed gift, but everything I found was overpriced. So I made my own. That first design is still one of my bestsellers today, and it’s the reason this entire journey began.
Every product I create is crafted with care, creativity, and a genuine love for the sport. From the initial idea to the final print, I pour everything into each design. Over the years, I’ve grown the brand steadily—refining my style, listening to my community, and always pushing myself to deliver better.
In 2023, I opened my Etsy shop, which helped me reach an even wider audience and connect with football fans from all corners of the world. That step marked a new chapter in making my work more accessible.
Today, Pitch2Frame has sold products in 1,511 cities across 68 countries, and I’m lucky to collaborate with five amazing brand partners who share the same passion for quality and creativity.
Pitch2Frame isn’t just a shop - it’s a celebration of football culture, art, and community. Whether you’ve loved the game your whole life or you’re just discovering it, there’s something here for you.
The Creator
I’m Jess - a dedicated football digital creator with a 1st Class BSc in Sport Physical Education. Football has shaped so much of who I am. I’ve represented my academy, school, sixth form, and town teams, building not just skill but lifelong connections within the sport.
I’m a huge Arsenal Women and Lionesses fan, and Leah Williamson is my favourite player- her leadership, composure, and connection to the game inspire so much of what I create.
An injury brought my playing career to an early close, but it never dimmed my love for the game. Instead, I channelled that passion into digital creation, blending creativity with my lived experience of football. My time on the pitch has allowed me to build strong relationships with professional players, and those insights continue to influence and inspire my work today.